# Convert a logo to SVG and vector.
Your printer, sign maker or web developer has asked for a vector logo, and all you have is a PNG or a JPG. Drop it on this page and pic2svg traces it into filled vector paths you can preview straight away. Below: a real trace of a test logo, which file to send to whom, and the clean-up a trace still leaves for you.
Text of . The page itself also carries the working image converter.
> **How do you convert a logo to vector?**
>
> Trace it: drop the PNG or JPG of your logo on this page and the engine rebuilds its colour areas as filled vector paths, which you can preview immediately. Tracing, preview and the SVG download are free and need no account; PDF needs Starter or higher, and EPS, AI and DXF need Pro or Advanced — see [pricing](https://pic2svg.com/pricing/). Send SVG for websites, Figma or Inkscape and PDF to a print shop — then expect some tidying, because a trace rebuilds shapes, not fonts, and adds a white background shape.
## What does a traced logo actually look like?
A test logo drawn for this page — a blue circle with a white triangle inside it and an orange bar, on a transparent 1000 × 500 canvas, with no lettering — traced on 2026-10-22 the way this website uploads it, on the default Balanced preset with automatic mode detection. File sizes and path counts are read from the files themselves.
### The transparent PNG
- Input: PNG, 1000 × 500 px, 20.0 KB: 
- Output: SVG, 1.2 KB, 4 paths, polygon mode, Balanced preset: 
The converter paints transparency white and sends a logo like this as a lossless PNG. The engine snaps it to the logo's own colours, so it comes back as 4 paths in 3 colours: a full-canvas white background, the circle, the bar and the triangle in the same white as the background.
### The same logo saved as a JPG
- Input: JPEG, 1000 × 500 px, 20.5 KB: 
- Output: SVG, 3.0 KB, 4 paths, spline mode, Balanced preset: 
A JPG copy goes up as a JPEG (simulated with Pillow, not the browser). Its compression noise lifts the colour count past 48, so the engine uses spline mode, but it still snaps the noise back to the logo's colours: the same 4 shapes.
## How do you turn your logo into a vector file here?
Four steps, all on this page. Nothing is redrawn by hand; the engine traces exactly the pixels you give it.
1. **Drop or paste the logo:** Drag the PNG, JPG or WEBP onto the converter, or copy the image and paste it with Ctrl+V (⌘+V on a Mac). Use the largest, cleanest copy you have — the engine never upscales, so a small logo is traced at its own pixel size. Only have a thumbnail? See our measured guide to [upscaling before vectorizing](https://pic2svg.com/upscale-before-vectorizing/) before enlarging it.
2. **Choose a preset:** Balanced is the default and suits most logos. Compact uses coarser colour layering for fewer shapes; on the test logo above it gave the same 4 paths.
3. **Check the preview:** The traced vector appears as soon as the trace finishes. Look closely along edges and inside white areas for slivers, speckled colour patches and a merged background before you download anything.
4. **Download the format your recipient needs:** The SVG download is free and needs no account. PDF needs Starter ($9.99 billed monthly, or $79 billed yearly, which is $6.58 a month); EPS, AI and DXF need Pro ($19.99 billed monthly, or $159 billed yearly, which is $13.25 a month) or Advanced. Without a plan and on Starter the licence covers personal, non-commercial use; Pro and Advanced cover commercial use. Compare them on the [pricing page](https://pic2svg.com/pricing/).
## Which vector file should you send, and to whom?
Different recipients want different files, and you do not need to trace again for each: the PDF, EPS, AI and DXF are all converted from the same traced SVG.
Source: `src/payment/plans.ts` (formats per plan) · `python/pic2svg_engine.py` (exporters)
| Who is asking | Send | What the file is | Plan needed |
| --- | --- | --- | --- |
| Web developer, website builder, Figma or Inkscape user; laser, vinyl or Cricut cutting software | SVG | Filled `` elements with a viewBox, so it scales in a browser and every shape is editable. | Free, no account |
| Print shop, sticker or business-card printer | PDF | The same filled vector paths on one page sized to the trace canvas in points (1000 × 500 pt for the test logo). | Starter or higher |
| Someone who names EPS or AI specifically | EPS or AI | Both are the same EPS-compatible PostScript bytes, with RGB colours and a %%BoundingBox the size of the trace canvas. | Pro or higher |
| CAD or CNC software that only accepts DXF | DXF | Closed outlines in millimetres, with holes as outlines of their own; curves become short straight segments (finer on Advanced). | Pro or higher |
## What will you need to fix after tracing a logo?
A trace rebuilds what the pixels show, nothing more. These are the limits we measured on the test logo or read in the engine source, and what to do about each.
- **A white background shape:** Transparency is composited onto white before tracing, so the SVG starts with a white rectangle the size of the canvas. Delete that first shape in your vector editor if the logo has to sit on coloured backgrounds.
- **White parts of the logo:** The test logo's white triangle became its own shape, but in exactly the background's colour (#FFFFFF), so it is invisible until the background is gone. White areas that touch the background are traced as part of that background shape.
- **Lettering becomes outlines:** There is no text recognition. Letters are traced as filled shapes like everything else, so you cannot edit the wording or change the font; if you know the typeface, retype the text in your editor.
- **Stray shapes from gradients and texture:** A flat logo is snapped to its own few colours before tracing, so the test logo came back without slivers from both the PNG and the JPG. A logo with gradients, shadows or texture is not snapped, and its in-between colours can still trace as small extra shapes. Delete or merge the strays, or try Compact; [reducing the nodes in a traced SVG](https://pic2svg.com/reduce-svg-nodes/) measures which fix removes how many.
- **Colours stay RGB:** Every export writes RGB colour values. There is no CMYK or Pantone (spot colour) conversion, so if brand colours must match exactly, give your printer the colour references along with the file.
## Logo to vector questions
### Can I convert a logo to vector for free?
Yes, as an SVG: tracing, preview and the SVG download are free and need no account. PDF needs Starter ($9.99 billed monthly, or $79 billed yearly, which is $6.58 a month), and EPS, AI and DXF need Pro or Advanced. Using the logo commercially, including for client work, also needs Pro or Advanced.
### How do I convert a JPG logo to vector?
Exactly like a PNG: drop it on this page. For a flat logo the engine snaps JPEG compression noise back to the logo's own colours: the JPG copy of the test logo above traced to the same 4 shapes as the PNG. See [JPG to SVG](https://pic2svg.com/jpg-to-svg/) for how JPEGs are traced.
### Will my PNG logo keep its transparent background?
No. Transparency is flattened onto white before tracing and the SVG begins with a white background shape; deleting that shape in a vector editor gives you a see-through logo again. [PNG to SVG](https://pic2svg.com/png-to-svg/) covers how transparent PNGs are handled.
### Can I edit the text in my traced logo?
No. The wording is traced as outlined shapes, not as a font, so it scales cleanly but cannot be retyped. Replace it with real text in your editor if you need to change it.
### Will my printer get a real vector logo or a picture inside an SVG?
A real vector: every shape is a filled `` element and no `` is embedded — the trace of the test logo above is four such paths. If a file from somewhere else is in doubt, our guide on [how to check if an SVG is a real vector](https://pic2svg.com/how-to-check-if-svg-is-a-real-vector/) shows how to tell.
### Which file format does my printer want?
Ask them. If they just say "a vector file", PDF is a sensible first offer for print and SVG for anything on screen; EPS and AI are there on Pro and Advanced for printers who name them; [image to EPS](https://pic2svg.com/image-to-eps/) has a measured example and a check for whether an EPS is really vector.
### Can I use the traced logo for my business?
Starter's licence covers personal, non-commercial use only. Using the file commercially, including for client work, needs Pro or Advanced.
## Related converters and guides
- **PNG to SVG:** [Trace a PNG logo, icon or screenshot; transparent areas are flattened onto white.](https://pic2svg.com/png-to-svg/)
- **Image to SVG for Cricut:** [Turn a sticker or decal design into a layered SVG cut file.](https://pic2svg.com/image-to-svg-for-cricut/)
- **Verify an SVG:** [Four tests that tell a real vector SVG from a bitmap in disguise.](https://pic2svg.com/how-to-check-if-svg-is-a-real-vector/)